Dry, dull or dehydrated skin is one of the most common skincare concerns. This is exactly where the current skincare trend Skin Flooding comes in. The concept is based on supplying the skin with several targeted moisturising steps to optimise its hydration level and support the skin barrier.
Skin Flooding literally means “flooding the skin with moisture”.
The focus is on targeted hydration that helps replenish moisture levels while supporting the skin’s natural barrier function. The technique follows a simple principle: products are layered from the lightest to the richest texture. The skin should remain slightly damp between each step rather than drying completely.
Provide the skin with intensive hydration
Lock moisture into the skin
Help prevent transepidermal water loss
Professional skincare hydration is based on a combination of effective active ingredients and targeted support of the skin barrier.
JANSSEN COSMETICS products combine advanced ingredient technologies with scientific skincare expertise, helping the skin maintain its natural moisture balance over the long term.
Products containing hyaluronic acid, soothing active ingredients and barrier-strengthening lipids are particularly well suited for a Skin Flooding routine.
A thorough yet gentle cleanse removes dirt particles, excess sebum and make-up residue from the skin.
This allows the skincare products applied afterwards to be absorbed more effectively.
After cleansing, the skin’s pH level is balanced and the first layer of moisture is applied.
A hydrating toner helps prepare the skin for active ingredient skincare, allowing subsequently applied ingredients to be absorbed more efficiently.
Apply your hydrating ampoule before the toner has fully absorbed. Hyaluronic acid binds moisture and helps deliver it directly into the skin, where it can be retained.
If desired, you can also use the Refreshing Face Mist as an additional hydration boost.
Apply an additional layer of serum to deeply hydrate the skin and help protect it from moisture loss.
It strengthens the skin barrier and helps reduce transepidermal water loss.
In this step, lock in the applied moisture with a face cream. Depending on your skin type, choose a lighter moisturiser during the warmer summer months. It strengthens the skin barrier and helps reduce transepidermal water loss.
Can retain large amounts of water and helps create a plump, intensely hydrated complexion.
Soothes the skin, supports regeneration and contributes to a balanced, comfortable skin feel.
Provides intensive hydration and leaves the skin feeling refreshed and comfortable.
Strengthen the skin barrier and help retain moisture in the skin over the long term.
Benefits particularly from intensive hydration and a long-lasting feeling of comfort and nourishment.
Intensive hydration can visibly soften the appearance of dehydration lines and enhance the skin’s natural radiance.
A strengthened skin barrier can help make the skin more resilient against external environmental stressors.
Oily skin also requires adequate hydration. The key is choosing lightweight textures that do not feel heavy on the skin.
Skin Flooding can be incorporated into your skincare routine daily, both morning and evening.
Yes. Oily skin also requires adequate hydration. Lightweight, non-greasy formulations are particularly suitable.
Well-hydrated skin often appears smoother and plumper, which can help minimise the visible appearance of dehydration lines.
Hyaluronic Acid, Panthenol, Glycerin, Ceramides and Aloe Vera are among the most popular and effective ingredients for a Skin Flooding routine.
Many users report a fresher skin feel and enhanced radiance after just a few applications.