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Skin Flooding | JANSSEN COSMETICS

09 June 2026
Skin Flooding and intensive moisturising care
Hydrated skin through Skin Flooding
Skin Flooding skincare routine
Skin Flooding

Skin Flooding: Why the hydration trend is captivating the beauty world

Dry, dull or dehydrated skin is one of the most common skincare concerns. This is exactly where the current skincare trend Skin Flooding comes in. The concept is based on supplying the skin with several targeted moisturising steps to optimise its hydration level and support the skin barrier.

The result: visibly fresher, plumper and more radiant skin.

What is Skin Flooding?

Skin Flooding literally means “flooding the skin with moisture”.

The focus is on targeted hydration that helps replenish moisture levels while supporting the skin’s natural barrier function. The technique follows a simple principle: products are layered from the lightest to the richest texture. The skin should remain slightly damp between each step rather than drying completely.

The Principle

Deliver, lock in and preserve moisture

01

Provide the skin with intensive hydration

02

Lock moisture into the skin

03

Help prevent transepidermal water loss

This helps optimise skin hydration, retain moisture within the skin and support its natural protective barrier function.
JANSSEN COSMETICS Recommendation

Skin Flooding with JANSSEN COSMETICS

Professional skincare hydration is based on a combination of effective active ingredients and targeted support of the skin barrier.

JANSSEN COSMETICS products combine advanced ingredient technologies with scientific skincare expertise, helping the skin maintain its natural moisture balance over the long term.

Products containing hyaluronic acid, soothing active ingredients and barrier-strengthening lipids are particularly well suited for a Skin Flooding routine.

Our recommendations for intensely hydrated skin
Skin Flooding with JANSSEN COSMETICS

The Perfect Skin Flooding Routine Step by Step

1

Step 1: Gentle Cleansing

A thorough yet gentle cleanse removes dirt particles, excess sebum and make-up residue from the skin.

This allows the skincare products applied afterwards to be absorbed more effectively.

2

Step 2: Hydrating Toner

After cleansing, the skin’s pH level is balanced and the first layer of moisture is applied.

A hydrating toner helps prepare the skin for active ingredient skincare, allowing subsequently applied ingredients to be absorbed more efficiently.

3

Step 3: Ampoules

Apply your hydrating ampoule before the toner has fully absorbed. Hyaluronic acid binds moisture and helps deliver it directly into the skin, where it can be retained.

If desired, you can also use the Refreshing Face Mist as an additional hydration boost.

4

Step 4: Serum

Apply an additional layer of serum to deeply hydrate the skin and help protect it from moisture loss.

It strengthens the skin barrier and helps reduce transepidermal water loss.

Particularly suitable formulations contain:
Ceramides Squalane Skin-identical Lipids Shea Butter
5

Step 5: Reduce Moisture Loss

In this step, lock in the applied moisture with a face cream. Depending on your skin type, choose a lighter moisturiser during the warmer summer months. It strengthens the skin barrier and helps reduce transepidermal water loss.

Which Active Ingredients Are Particularly Suitable for Skin Flooding?

Hyaluronic Acid

Hyaluronic Acid

Can retain large amounts of water and helps create a plump, intensely hydrated complexion.

Panthenol

Panthenol

Soothes the skin, supports regeneration and contributes to a balanced, comfortable skin feel.

Aloe Vera

Aloe Vera

Provides intensive hydration and leaves the skin feeling refreshed and comfortable.

Ceramides

Ceramides

Strengthen the skin barrier and help retain moisture in the skin over the long term.

Which Skin Types Benefit Most from Skin Flooding?

01

Dry Skin

Benefits particularly from intensive hydration and a long-lasting feeling of comfort and nourishment.

02

Mature Skin

Intensive hydration can visibly soften the appearance of dehydration lines and enhance the skin’s natural radiance.

03

Sensitive Skin

A strengthened skin barrier can help make the skin more resilient against external environmental stressors.

04

Combination and Oily Skin

Oily skin also requires adequate hydration. The key is choosing lightweight textures that do not feel heavy on the skin.

FAQ: Frequently Asked Questions About Skin Flooding

How often should Skin Flooding be used?

Skin Flooding can be incorporated into your skincare routine daily, both morning and evening.

Is Skin Flooding suitable for oily skin?

Yes. Oily skin also requires adequate hydration. Lightweight, non-greasy formulations are particularly suitable.

Can Skin Flooding reduce dehydration lines?

Well-hydrated skin often appears smoother and plumper, which can help minimise the visible appearance of dehydration lines.

Which active ingredients are most important?

Hyaluronic Acid, Panthenol, Glycerin, Ceramides and Aloe Vera are among the most popular and effective ingredients for a Skin Flooding routine.

When can the first results be seen?

Many users report a fresher skin feel and enhanced radiance after just a few applications.