JANSSEN COSMETICS wins the BEAUTY FORUM Stars Award 2026 with Longevity Care
1st place in the “Longevity Concept” category confirms the scientific innovation and holistic system approach of the luxurious skincare line
Aachen, 10 November 2026. JANSSEN COSMETICS was awarded first place in the “Longevity Concept” category at the BEAUTY FORUM Stars Award 2026.
At the gala ceremony on 6 November 2026 at the Hotel Vier Jahreszeiten Kempinski in Munich, the luxurious Longevity Care skincare line impressed with its holistic concept. The BEAUTY FORUM Stars Award is one of the most prestigious accolades in the professional beauty industry.
The BEAUTY FORUM Stars Award recorded an unprecedented level of participation in 2026, with 191 entries across 26 categories and almost 35,000 votes cast. The newly introduced special category “Longevity Concept” was assessed exclusively by the twelve-member expert jury.
This award is particularly significant for JANSSEN COSMETICS: the “Longevity Concept” category does not assess individual products. Instead, it recognises overarching, scientifically grounded and forward-looking concepts focused on long-term skin health, vitality and ageing consciously. The decision in this category was made exclusively by an expert jury.
Skincare reimagined, grounded in science
With Longevity Care, JANSSEN COSMETICS has consistently translated the global longevity philosophy into professional cosmetics. Rather than focusing on short-term correction of visible signs of skin ageing, the concept aims to support skin vitality, resilience and regenerative capacity over the long term.
The specially developed Skin Health Activation System combines four selected active ingredients that target key processes of skin ageing and support the activity of so-called master genes. Advanced formulations, scientifically researched active ingredients and luxurious textures form the foundation of the system.
Longevity Care deliberately goes beyond a conventional skincare line. The concept combines the at-home products Cream, Serum and Eye Cream with an exclusive professional treatment. A signature massage, a distinctive fragrance concept, specially developed products for beauty institutes and a multisensory treatment ritual bring the science-based skincare approach to life as a holistic experience in the beauty institute.
“A pioneering benchmark for future-oriented skincare”
In its assessment, the expert jury particularly praised the concept’s medically and dermatologically grounded approach. Rather than relying on individual products, Longevity Care combines modern active ingredients in a multi-step skincare system designed to act at cellular level and address key mechanisms.
The jury described Longevity Care as a scientifically well-conceived innovation setting new standards in future-oriented skincare and as an “absolutely well-deserved triumph of modern longevity research”.
Recognition for the entire concept
“This award makes us particularly proud because it recognises not only the quality of individual products but our entire approach. With Longevity Care, we combine scientific research, professional treatment expertise and an exceptional skincare experience. First place confirms our ambition to break new ground as a pioneer in cosmeceuticals and to place long-term skin health at the centre of everything we do.”
The development of Longevity Care took two years. Working closely with laboratories, skin experts, cosmeticians and international partners, we created a holistic cosmeceutical system that brings together scientific substance, professional application and an emotional, luxurious brand world.
“For us, longevity is not a short-lived trend, and Longevity Care is far more than a new skincare line. It reflects a new awareness among people. Our goal was to understand these needs and bring scientifically grounded efficacy, long-term skin health and a multisensory brand experience together in one coherent overall concept. The fact that the expert jury recognised precisely this conceptual depth confirms our strategic direction and the work of the entire team.”
A shared success with beauty institutes and partners
First place is also recognition of the cosmeticians, beauty institutes, trainers and international business partners who have brought Longevity Care to life with their expertise and conviction since its market launch in September 2025.
It is the combination of professional skin analysis, individually tailored treatments and consistent at-home skincare that makes the holistic Longevity Care system complete.
“We share this award with our beauty institutes and international partners. Every day, they translate our concept into personal consultations, professional treatments and distinctive brand experiences. In doing so, they connect scientific innovation with the people for whom we develop our products.”
By winning the BEAUTY FORUM Stars Award 2026, JANSSEN COSMETICS reinforces its positioning as an international premium cosmeceutical brand and sends a clear signal for the future of professional skincare: moving away from short-term beauty promises towards scientifically grounded concepts for long-term skin health, vitality and wellbeing.
More information about the award
For detailed information on the BEAUTY FORUM Stars Award 2026, the “Longevity Concept” category, the assessment process and the expert jury’s reasoning, please visit:
More information about the awardAbout JANSSEN COSMETICS
Since 1997, JANSSEN COSMETICS has stood for Cosmeceutical Excellence Made in Germany. The Aachen-based family business combines scientific research, highly effective ingredients and professional treatment expertise to create holistic skincare systems.
Its products and treatment concepts are available through beauty institutes, spas, hotels and selected partners in more than 80 countries. The focus is on the optimal combination of professional treatment in the beauty institute and individually tailored at-home skincare for visible, long-term improvements in skin appearance.
Visit the press sectionAbout the award and assessment process
The BEAUTY FORUM Stars Award is one of the key accolades in the professional beauty industry. In 2026, the competition saw record participation, with 191 entries across 26 categories and almost 35,000 votes cast by beauty professionals.
JANSSEN COSMETICS took first place with the Longevity Care Beauty Trio in the newly introduced “Longevity Concept” category.
Only overarching concepts focused on long-term skin health, vitality and ageing consciously were eligible in this category. Individual products could be considered only if they formed part of a holistic concept and meaningfully supported its approach.
Unlike the regular product and brand categories, in which online votes from beauty professionals and jury assessments each accounted for 50% of the final result, the “Longevity Concept” category was evaluated exclusively by the twelve-member expert jury. The jury comprised experts from cosmetic science, dermatology, the beauty industry and professional practice.
At the awards ceremony, the jury explained that its assessment particularly considered the scientifically grounded combination of modern active ingredient research with prevention and lifestyle, the focus on cellular vitality and lasting efficacy, suitability for professional use in beauty institutes and the clear, accessible presentation of the overall concept.
In explaining its first-place decision, the jury highlighted the medically and dermatologically grounded approach of Longevity Care. Particular recognition was given to the multi-step skincare system, the use of modern active ingredients targeting cellular processes and mechanisms such as Klotho and sirtuins, and the combination of scientific ingredient expertise with visible skincare results.
The jury described Longevity Care as a scientifically well-conceived innovation setting pioneering standards for future-oriented skincare and as an “absolutely well-deserved triumph of modern longevity research”.