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Today, we want to talk about the particularities of skin care for the more mature skin. Our skin care expert, Ms. Hannelore Thoma has the perfect care advice for the new needs of the 50+ skin.
Why is the 50th birthday such a big milestone for many women? What changes then really – am I now “old” and above all, what to do in order to avoid looking old? Inside, we often feel much younger and more energetic than the actual age.

First, it is important to know what happens in the body, how can I deal with these realities in a goal-oriented way and what is the essence of true beauty? Optical well-being is a combination of cosmetic treatments and relaxed attitude, so to speak an inner body care, as well as a healthy mental attitude.

The 50th birthday may be the milestone where you look critically in the mirror and see significantly more wrinkles, the skin has lost its firmness or the complexion looks pale and tired. Also certain features such as an increased pigmentation (age spots), couperose, or increased sensitivity may have appeared.

When you discover these things, don’t panic, there are ways to fight them and slow down the aging process. But it is important to act now and JANSSEN COSMETICS has the optimal care products for this (we recommend Skin Regeneration and Platinum Care). JANSSEN COSMETICS has extensive experience in the development of skin care products for the mature skin that make the improvements on the skin visible and strengthen the effect sustainably.

The first priority now is to revitalize the cell metabolism in the skin and strengthen the skin where it needs the most assistance from skin care products. Whatever we do, we need to keep an eye on decreasing estrogen levels in the post-menopausal phase, too.

As a result of this decrease, the sebaceous glands reduce their natural lipid production. Also further processes in the extracellular matrix, in which the origin for the skin’s collagen structure as well as the hyaluronic acid are located, are underserved and must be supported. The subcutis (deepest layer of the skin) is less perfused, so less oxygen and nutrients reach the cells. This affects consequently also the upper layers of the skin. A reduced metabolism makes the skin thinner with age. This leads to a weaker resistance against exterior irritations, and wound healing is significantly slower.

As a means to boost cell metabolism, vitamin C and its derivatives as well as vitamin A derivatives (retinol), both have proven to improve the collagen production in the skin. Different peptides, as well as long- and short-chain hyaluronic acids are also important players in this process. Hyaluronic acid stimulates the metabolism of keratinocytes, which are the most important cells in the epidermis, the top layer of the skin.

Now is the time to strengthen your skin barrier with high-quality lipids. You recognize them immediately when they are well absorbed by the skin. Also very effective are lipids that are rich in unsaturated fatty acids, because they provide additional antioxidants and have skin soothing properties.

You should also add some preventive measures in your skin care concept. The so-called free radicals that are responsible for most of the damages are caused by excessive exposure to UV radiation, nicotine or inflammatory processes. Stress is also an important factor. Therefore, always pay attention to your work-life balance, healthy lifestyle and an appropriate sun protection. Your skin care should therefore always contain antioxidants providing vitamin A, E, C as well as polyphenols from plant extracts and isoflavones.

Unfortunately the basic routine consisting of cleansing, tonic, day/night cream is not enough anymore. For certain facial areas and specific skin needs you should consider some additional special products. Your eye area now definitely needs a specially focused care product, if you haven’t used one so far.

An (enzyme) peeling once or twice a week should also be on the care plan. A peeling removes the dead skin cells, which remain on the surface when the cell’s renewal process slows down.
Also a very important component in the care concept is a serum concentrate. The optimal balance between active ingredients and moisture (in the serum), lipids and auxiliary ingredients (in the cream) give the skin the protection and the firmness for the contours that it needs now.

In the spring and after the summer months, the skin is also grateful for an ampoule cure treatment (highly concentrated small active ingredient concentrates), which make improvements on and in the skin quickly visible.

For the cosmetically perfect care of the skin, you can rely entirely on the selected active ingredients and the know-how of JANSSEN COSMETICS, especially the the Skin Regeneration line made for the mature skin. But please bear in mind that your skin is not only the result of a high-quality cosmetics, but also of the interior body care and a healthy mind, as mentioned at the beginning. Therefore, it is always advisable to do sports and move in the fresh air. Sleeping well and enough is also important. Avoid excessive sunbathing and make the Face Guard Advanced with a sun protection factor of 30 to your permanent skin care companion in order to prevent further age spots and wrinkles. Stopping smoking will soon show significant improvements on the skin surface, in addition to the positive aspects for your health. Make sure you have a balanced and healthy diet, as it ALWAYS reflects on the skin. Of course nobody can deny occasional small individual culinary sins, but permanent excessive intake of sugar and/or alcohol has drastic effects - both on the health and on the skin. And last but not least, the tried and tested rule of thumb - at least 2 liters of healthy liquids per day. Drink water or unsweetened green tea to remove toxins from the body and skin. A visit in the sauna every now and then also stimulates the exchange and the discharge of harmful substances from the body, stimulates the skin regeneration and improves the skin’s ability to store moisture.

And finally the most important thing: Accept aging with an inner serenity and cheerfulness. This is what I described at the beginning as the interior body care and a healthy mind. Do not try to look young at old age - but happy. This makes you look younger and especially beautiful in the eyes of the people around you.

Warmest regards, Hannelore Thoma (Product and Beauty Expert Janssen Cosmetic)