BEAUTY NEWS DETAILS

Since the beginning of 2010, Janssen Cosmeceutical GmbH has been operating under the new corporate name JANSSEN COSMETICS GmbH.

15 years ago, Walther Janssen discovered the particular effectiveness of cosmetic products with multiple, highly-effective and efficient active substances from the fields of cosmetics and pharmacy. The development of its first Cosmeceutical care product series not only saw Janssen become a pioneering company on the cosmeceuticals market. The effects of the products surpassed the expectations of customers around the world to such an extent that Mr. Janssen soon launched an extensive range of cosmeceutical products for various skin types onto the market.

The high number of series and products which JANSSEN COSMETICS now offers necessitates a new brand strategy. Only in this way can the product diversity continue to be reconciled with the simplicity and clarity of the Janssen product range.

In the future, three sub-brands and one individual brand will be located beneath the new corporate name JANSSEN COSMETICS.

The familiar, tried-and-tested cosmeceutical products will still be found under the JANSSEN COSMECEUTICAL sub-brand. The new product design impresses with its simple elegance. The high-gloss, white packaging underlines the medical character of the cosmeceuticals, whilst the old, familiar color bar will continue to distinguish between the skin type-specific series.

JANSSEN COSMETICS will implement the new brand structure within the next two years, and will continue to convince customers around the world with new brilliance and clarity.

JANSSEN COSMETICS – we beautify the world